Blog

New Inaccord Associate – Simon Hayhurst

Inaccord is pleased to announce another new Associate – Simon Hayhurst.

A graduate of Aston Business School, Simon has over 20 years’ consultancy experience in financial services at a senior level. This experience includes 10 years working at marketing communications agencies on client marketing strategies

He specialises in proposition development and customer journey enhancement – particularly in the field of Financial Services. Across his career he has worked with brands of the stature of Lloyds Banking Group, Barclays Group, Visa, RBS Group, AEGON and Diners Club International.

We welcome Simon to Inaccord. Read more

New Inaccord Associates – Charles Hughes & Pete Colley

Inaccord is pleased to announce two new Associates.

Charles Hughes has many years’ experience in business prior to his move to management consulting, where he is experienced in working in both the private and public sectors. He has strong analytical and creative skills coupled with first-rate interpersonal skills working with all levels of staff.  Charles specialises in Strategy, Technology, Programme Management. Digital Transformation and Change Management.

With a background in Finance and Procurement in the rail, retail and media sectors, Pete Colley specialises in developing information-led organisational, functional and procurement strategies that deliver sustainable commercial value and leading tactical improvement initiatives. Read more

Happy Easter from Inacccord


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Inaccord – NUS and Student Engagement

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Inaccord has been appointed preferred supplier for student engagement related advice and support by the National Union of Students.

Inaccord’s focus will be on helping Students’ Union’s to be more present, relevant and meaningful for students in enhancing their university experience by developing relationships that are beneficial for both students and Students’ Unions alike.

 

Are lenders missing out by not developing relationships with their customers?

 

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Are lenders missing out by not developing relationships with their customers?

The mortgage market has been  slow to adopt some of the practices that other ‘customer-centric’ organisations routinely use to develop customer relationships and improve both retention and engagement levels.

In a changing and increasingly competitive market, lenders and intermediaries alike stand to gain by adopting approaches that will improve loyalty, increase retention and, in turn, deliver competitive advantage .

There are two big opportunities for lenders and brokers:

Improve application and on-boarding experience and processes – these are critical in determining customers perceptions of both brokers and lenders and their likelihood of subsequently returning or remaining;

Develop communication strategies that will improve and enhance customer perception and ultimately retention.

The broker and lender experience the customer has arranging their mortgage is a critical determinant of whether or not they will return to that broker or lender for a subsequent mortgage .

These processes are seen by customers as ‘clunky’ and un-customer friendly. The opportunity then is to improve the  customer journey to receive payback in terms of improved retention levels. Read more

Time to Save – Why Saving Has Become A Necessity

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Extraordinary Customer Relationships – What Gets in the Way?

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Do CEOs still not see the connection between employee engagement and the bottom line?

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Customer #Experience, Customer #Engagement – it has to be about more than Customer #Service

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Merry Christmas from Inaccord

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