Ingrid is very passionate about helping organisations to increase loyalty through delivering a consistent customer experience across all touchpoints they have with an organisation.
This has grown from the many branding projects she has been working on starting with brand strategy and positioning moving to defining the brand values and closing the project with internal engagement. Aligning the brand values throughout the company is key to maximize the benefits from the brand investment.
Engagement with all appropriate levels is one of her many strengths, no matter if a small or large organisation, everybody needs to be behind the project.
Ingrid has over 20 years experience in marketing across a variety of sectors from financial services to telecom, education, leisure travel and industrial services. She started in product development in payment services moving onto customer loyalty programmes for many sectors to branding. Most recently, she helped a commercial laundry to reposition itself as a “quality leader in its field” including a company-wide internal engagement programme.
Some of the organisations Ingrid worked with in the past are The Open University, Affinion International and White Knight in the UK and with BNP Paribas Fortis and Fujitsu in Belgium.
What People Say….
“Ingrid is able to deal with multiple levels of an organization to get the job done. Ingrid has very high levels of commitment, the drive and determination to succeed, being able to identify and deal with specific details if these will derail her project further down the line. Her ability to sum up a difficult situation and ‘see the wood for the trees’ was invaluable, as was her support to deliver buy-in to the refreshed brand at The Open University”.
“Ingrid delivers first class work. She helped us with a large, complex, cross border and multi-cultural client implementation project from strategy to the implementation. Her eye for detail while she always kept in mind the global picture were very helpful. Her capacity to mobilize and motivate project team members was tremendous and helped us to successfully achieve the defined targets. Her expertise in various areas gave us the ability to reach our goals more easily. On top of her strong professional capacities, Ingrid has got a great personality which makes her a very nice person to work with.”
“’Ingrid’s drive and determination combined with strategic thinking, exceptional planning skills and solid technical marketing and project management knowledge make her an invaluable asset on any project. She has an unusual combination of operating at a strategic level as a business consultant as well as “getting her hands dirty” to see projects through to implementation – even where deadlines are unreasonably tight. She is exceptionally reliable – not to mention tireless in the pursuit of success.”