Martin started as a copywriter at Ogilvy’s before moving into account management, first there, and then at Saatchi’s and TBWA where he met Messrs. Bartle, Bogle and Hegarty, who asked him to join them as a founding partner of BBH.
During eighteen years at BBH he was, at various times, the agency’s MD and Deputy Chairman and also Chairman of its below-the-line group of companies. He helped the company grow to become one of the most awarded and renowned agencies in the world.
By the end of the 90s Martin was one of the advertising industry’s unofficial ‘spokesmen’.He also had a live, weekly, drive-time radio show on LBC and a regular column in the FT.
In 2000, he became CEO at Grey Worldwide. It was this experience, and the huge contrast with the BBH years, that made him determined to find a new solution to contemporary marketing communications issues.
He experimented with several strategic consultancies and small agencies, and helped to create a new global creative network.
At the end of 2007, he began working with an ex-client, The Institute of Cancer Research, to improve their communications for their 2009 centenary as their Head of Public Affairs.
In June 2010, he left to work across a portfolio of companies working in brand communication, social network marketing and telecoms.
He continues as a Lay Member of The Institute of Cancer Research.
Martin has an Economics degree from Cambridge University. There, he was Secretary of Footlights and teamed up with Douglas Adams & Will Adams to form the writer/performer group Adams Smith Adams. He wrote for Radio 4’s Weekending, contributed to such shows as The Two Ronnies, Monty Python and Not the Nine O’clock News. He has also appeared at The Comedy Store and at the Tristan Bates Theatre in Soho in his own play ‘It’s Virtually Education’.
Married with two daughters, he lives in North London.
Specialties: Team development, marketing strategic advice, brands, creative judgement.