Peter Simpson is a recognised leader in the world of customer service. As a pioneer of telephone, internet and mobile banking, he led strategy for First Direct for many years, amassing a wide range of accolades and awards for marketing, advertising and customer experience. First Direct is consistently regarded as a UK leader in customer servicing and Peter puts this down to a real commitment to living a set of common values across its people, customers and partners, brought together by a single view of all aspects of customer engagement. Peter now helps a variety of financial and other service providers in devising their customer and innovation strategies.
Peter is an economics graduate of Cambridge, has studied at INSEAD, France and has written numerous articles on customer delivery. He lives near Harrogate in Yorkshire with his wife and CD collection.