Chris Byrom was the keynote speaker at the STIMA Data Driven Marketing Conference in Brussels on 23rd May. He presented two cases on how organisations have used data to improve customer engagement:Firstly, how Barclays used transactional data to reinforce the benefits of Barclays current accounts and improve customer engagement and retention and also how organisations like Philips Lighting used motivational segmentation to improve targeting, offer relevance and communications to increase returns on marketing investment. The request to present at the conference came through Inaccord Consultant Ingrid Sluis who is part of STIMAs organising committee.
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January 17th, 2020
Many organisations claim that they are customer-focused or customer-centric. But what does that actually mean? To be really customer-centric, organisations need to focus on delivering a service to its customers< Read more >