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William Buist – New Inaccord Associate Brings Strength & Depth in Social Media

WMBWe are pleased to welcome William Buist as a new Inaccord Associate. His core skills and experience are in Social Media and is an expert in the role social media and e-communications play in developing customer relationships . He is also experienced in communication, collaboration, risk management, innovative insight, and project management

In his 23 year insurance career William was a key contributor to and change agent for the major projects, for example those that followed the merger of Lloyds and TSB. Whilst at Lloyds TSB Insurance William was Head of Business Risk Management built a reputation for taking an innovative view of risk that both reduced costs and harnessed opportunity.

In the early 2000’s William took these skills into the newly developing “Social Business” arena that incorporates collaborative working, social media marketing and communications, and digital business operations. He lead communities of business people using these technologies and successfully consults for businesses seeking to apply them to reach new markets, to embed customer and supplier engagement and to research and test new products and services.

William is a Chartered Insurer and has degrees from both St Andrews’ and the Open University. He is married with one daughter and he lives in the beautiful Wye Valley near Chepstow. He is a keen photographer, and enjoys walking with his two springer spaniels.